A number of people have asked me if they can decline endorsements on LinkedIn. The answer is: Yes, you can. But you probably shouldn’t. Here are 5 tips for making skills and endorsements work for you.
#1 Say “Yes” to Endorsements
These days your LinkedIn profile is as useful for networking as it is for job searching. Skills are important validations and are also useful keywords to help people find you and that skillset. What most people don’t know is that you can edit your Skills and Endorsements settings.
#2 Review for Relevant Terms
When I looked at my own profile, I was amazed to find key skills missing from the list. You can easily add new areas of expertise to the list. I find that terminology evolves over time so perhaps a key term like social selling wasn’t used 3 years ago but now should be included. I recommend moving newly added skills towards the top so they get noticed and you receive endorsements.
#3 Prioritize Order
For my own profile, as my career has evolved, today I want to emphasize different skills than what might have been important 7 years ago. For example, today, I do more Strategy and less Event Management. You can drag and drop the order so your most current skills are at the top of the list. You can even delete terms you don’t think are relevant any more. Don’t worry about changing your mind as you are editing. You can retrieve terms you’ve deleted and their related endorsements will still be intact.
#4 Manage Endorsements
Got some endorsements from people you know or no longer have in your network? You can click those off. Go to the Manage Endorsements tab and simply select the skill and then you can deselect any you don’t want to appear.
#5 Use your 50
Remember these are useful key terms to think broadly and use up your 50 terms.
If you are in B2B sales and think it’s time to update your digital reputation to be more buyer-focused, sign up for one of our online coaching series or talk to us about our onsite team training workshops.