As sales people, we have social obligations to keep as engaged contributors in our digital social network and community. While we are busy thinking about pushing out our own messages and businesses, we need to be sure to stop and Share and Like and Comment on posts made by our friends and colleagues. A little sharing goes a long way.
Share Your Neighbor’s Content
Jill Rowley often talks about OPC – Other People’s Content. It’s great to seek out the content of intelligent strangers to curate and share.
But don’t forget the content that’s closer to home. Your co-workers, friends, and associates are posting and it helps them out to spend a minute or two sharing their message, too, even if it’s not related to your core message directly. Guru of social media, Guy Kawasaki, reminds us to be thankful by including a link back their content.
Don’t be Boring
Share outside your core topic. Take a break from your own message once in a while. Guy Kawasaki calls that “Being Interesting”. In San Diego, I know a lot of people who are entrepreneurs, makers, authors, hackers, and other cool stuff. They appreciate my sharing their content once in a while even if it’s completely unrelated to what I do.
Discover and Like New Things
We get caught up in searching for our keywords and target bios. Take a moment and change it up. As Guy says, look for the “good stuff.” Uncover something new and interesting. Maybe just something that makes you go “huh!?” I recently ran across Meh in such a moment. Try it out. Sing along to the song. Oh, they have a sock puppet, too. You’ll laugh. Then Share. Start a fresh List.
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