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Workshop for Sales Experts

Workshop for Sales Experts

Our half-day hands-on workshop will teach you how to use social networking and LinkedIn to attract and engage qualified buyers and drive them through your pipeline.

What you’ll get:

  1. A customer-centric LinkedIn profile to help you get found on LinkedIn
  2. An actionable strategy for building your prospect pipeline on LinkedIn
  3. A resource list of social selling tools and reference guides
  4. An 80 page workbook chock full of examples, tips and hints for better building your personal brand to attract prospects
  5. Your own post-workshop social selling project plan to follow
  6. An interactive 90 minute online session following the event to work on developing your customer centric profile

Price: $399 per person. Group discounts available.

Contact us to find out about upcoming workshops or how to schedule one inhouse for your team.

What is Social Selling?

SWSlogowhitebckgrndSocial selling is a way for B2B sales to use social networks to make personal connections with buyers while they are in their research phase of searching for a solution. Numerous studies show that buyers spend as much as 57% of the buying process online researching BEFORE they ever talk with a vendor. In the past two years, buyers are not just researching via the internet but increasingly are using social networks for their research. An IDG Study shows that 86% of IT buyers use social media in their purchase decision process.

Social selling allows sales to use professional social networks like LinkedIn to

  • Help buyers find you (not just your company) when are looking for a solution
  • Find out what buyers thinking about, who they are talking to, what they are reading
  • Leverage content to build trust and demonstrate expertise (we’ll talk more about using content in a later post)
  • Build targeted lists of prospects who you already have strong connections with

How does Social Selling work with my current sales methodology?

Social selling will complement each stage of the buyer’s process, amplifying what you are already doing today to drive leads down your funnel. You still need to use appropriate consultative selling methods with clearly developed sales processes and stages. Social selling will backfire with old-school feature pushers and that’s why we reinforce good sales strategy. Social selling arms you with more tools to find, listen and engage while the prospect is in their research mode, saving you time and increasing the likelihood of that quality conversation.

Do you really mean no more cold calling on the phone?

We don’t want you to stop using the phone! What social selling will do is help you build a relationship that gets your prospect to agree to have that live conversation with you. We are turning cold calling into warm calls with buyers who already agreed to talk with you.

But I am already on LinkedIn. Isn’t that enough?

Today, using LinkedIn, your resume becomes your reputation plus your brand. A well crafted profile will attract buyers to you.

 

Online Coaching for Social Selling Basics

Online Coaching for Social Selling Basics

5 week WebEx course covering Social Selling Basics

Held each Monday. $399 per person ($100 off for group rate 2 or more from same company).  Space is limited.

Five, 1 hour live WebEx sessions for small groups (1 – 3 people) will cover: crafting a buyer-centric LinkedIn profile, group etiquette, advanced search techniques, tips on connecting with your target prospects, and how to share content to get noticed.

Presented by Kathleen Glass, Founder, Oinkodomeo

 

Bring Social Selling to Your Organization

Bring Social Selling to Your Organization

We will bring the social selling training program to your city and tailor it to your company, group, or organization.

Here’s what your team will get with our full or half day live program:

Developed and taught by experts in B2B complex selling and social media marketing, each hands-on workshop will teach methods for using social media tools including the LinkedIn™ professional network, to attract and engage qualified buyers and drive them through your pipeline.

  1. Pre-workshop exercises with the tools to get you started on building a profile that will attract the right connections
  2. Feedback and tips on tweaking your profile to get found by qualified buyers on LinkedIn and Google
  3. Tips on how to use the headline, summary section, projects, media and content to boost ranking in LinkedIn search results
  4. A streamlined process for creating targeted prospect lists
  5. Tactics on how to successfully reach out and connect with target prospects and influencers
  6. Insights on how to find and use the right LinkedIn Groups to build your prospect pipeline
  7. Overview of the Sales Navigator Account
  8. Time-saving techniques to create content to stay connected with prospects and customers
  9. Review tools like the Pulse and Connections tabs to manage prospecting and engagement activities on LinkedIn
  10. Guidelines for using LinkedIn tools to build your network on LinkedIn

What you’ll leave with:

  1. A consistent approach for incorporating social selling into day to day funnel management
  2. A customer-centric LinkedIn profile to help get found on LinkedIn
  3. An actionable strategy for building a pipeline on LinkedIn
  4. A resource list of social selling tools and reference guides
  5. A workbook chock full of examples, tips and hints for better building your personal brand to attract prospects
  6. A post-workshop social selling project plan to follow

Contact us to plan a program for your team.

Contact Us